Advertising/Public Relations Course Recommendations

An Advertising/Public Relations program combines ethical practices with creative strategies in an integrated marketing environment to apply current media practices to organizational mass communication needs.

Major Directive

Click here to see how courses at Illinois public 4-year institutions accept courses in transfer for this major.

Advertising/Public Relations IAI Major Recommendations

• Major Course Recommendations
  (9-15 semester credits)
  Advertising/Public Relations Specialty
  (9 semester credits)
  MC 912 - Introduction to Advertising (3 semester credits)
  and/or
  MC 913 - Introduction to Public Relations (3 semester credits)
  and 1 or 2 courses from:
  MC 911 - Introduction to Media & Communication Arts (3 semester credits)
  MC 914 - Introduction to Broadcasting (3 semester credits)
  MC 915 - Introduction to Radio Production (3 semester credits)
  MC 916 - Introduction to TV Production (3 semester credits)
  MC 917 - Broadcast Writing (3 semester credits)
  MC 918 - Basic Broadcast Announcing (3 semester credits)
  MC 919 - Basic News Writing (3 semester credits)
  MC 920 - Basic News Editing (3 semester credits)
  
  
• IAI GECC Recommendations
  (Minimum 37 semester credits)
  These are the specific courses in the Illinois Transferable General Education Core Curriculum (IAI GECC) that should be taken for this emphasis.
  
  Communication: 3 courses (9 semester credits)
  Select a two-course sequence in writing (6 semester credits) with a grade of "C" or better and,
  Select 1 course in oral communication (3 semester credits).
  
  Mathematics: 1 course (3 semester credits)
  
  Physical and Life Sciences: 2 courses (7-8 semester credits)
  Select 1 course from Physical Sciences
  Select 1 course from Life Sciences.
  Select at least 1 laboratory course.
  (Students with the appropriate preparation may substitute an initial course designed for science majors for a more general course.)
  
  Humanities and Fine Arts: 3 courses (9 semester credits)
  Select 1 course from Humanities,
  Select 1 course from Fine Arts and
  Select 1 from either Humanities or Fine Arts. - Courses can be taken from the same identifier as long as the course outcomes are different.
  
  Social and Behavioral Sciences: 3 courses (9 semester credits)
  Select 3 courses from at least 2 different disciplines (e.g., no more than 2 courses from, for example, psychology). - Courses can be taken from the same identifier as long as the course outcomes are different.

Check the worksheet to see what courses you can take to fulfill your general education requirements
The worksheet allows you to see what courses to take to fulfill the IAI Gen. Ed. package (Illinois Transferable General Education Core Curriculum) at any participating college or university in the State. You will find it helpful to use the major recommended general education courses shown above. You may want to print or copy a hard copy of this page.

Return to the IAI Majors: Media & Communication Arts.

Return to the Illinois Baccalaureate Majors' Recommendations (IAI Majors).